Hi Folk,
You can go for EventService for analytics. You can achieve different goals using it in your application like :
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See different analytics on dashboard like graphs and charts.
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You can filter your events based on event properties.
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You can see DAU/WAU/MAU (Active users).
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Segment Users
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See live stats.
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Create campaign and take action to engage users and much more.
So I will suggest you to use EventService and do your app marketing and analytics in a better way.
Let me know if more queries are concern.
Thanks & Regards
Vishnu Garg